Stella seeks support to shed ‘wife beater’ image

by Clare O’Connor, PR Week UK 07-Nov-07, 18:00

Stella Artois is looking for a PR agency to support its new strategy to salvage an upmarket image.

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Artois: rebranded with the tagline ‘pass on something good’

Artois: rebranded with the tagline ‘pass on something good’

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